There's no business quite like the show booth business, as Coverings exhibitors at the tile and stone expo's four-day run at
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Inalco (1718) constructed an elegant, sophisticated, restrained and modern booth featuring totally tiled and inspirational interior environments: bedroom, lounge, foyer, hall, library/living room. Everything, but everything, was tiled, from the wainscot to the wood panels, wallpaper, quilted headboard, upholstered walls, and, of course, the floors.
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Atlas Concorde (4728) put the mod in modern with a bold new white booth framed by wood veneer walls and plexi panels and entered via ramp. Its minimal aesthetic featured a central circular conference/lounge pit defined by a white string curtain and two tiled walls; a freeform ceiling opened overhead. A living room vignette at the booth's entry showed the product in situ. Two storage walls contained wings for product display.
Etruria Design (4713) reveled in its open tower of bevel power. Four tile-faced stanchions at the booth's corners framed a compact central display area. Every aspect of the design was conceived to telegraph the beveled edge design of the company's tiles. The lighting was theatrical in intent and effect: spot lights overhead illuminated specific Products; side lighting cast shadows accenting the Product's dimensionality. Lighting repeatedly changed color in the booth's interior, underscoring its impact on perception.
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Firenza Tecnoarte (a Lamosa company, 2822) used the architecture as both showplace and reference. Designed by Diego Hernandez of Local + 10 Arquitectura, the open pavilion contained three tall, black, torqued enveloping display walls that invited the curious to look and touch. The curves of
In its Coverings debut, Laminam (4203) made quite a splash. The Company produces ceramic lamina in various thicknesses, the thinnest being 3 mm. The black and white interior incorporated these ceramic surfaces as countertops, diffusers for the lighting, flooring, and as part of the framing walls. Product displays and signage
enlivened the booth's interior walls.
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Levantina (2036) made the most of classic Euclidian geometry. Designed by Trazos y Pendencias, the pavilion was carpeted in the Company's flooring Products; Techlan, the Company's new porcelain floor tile, colorfully paved roughly 30 percent of the booth. Display walls divided the space into three, and all contained graphics and corporate signage in black and white. Best sellers were hung on the main display walls, which had lights set at 7 – 8 meters to cut down on heat and glare. Two suspended units formed a partial ceiling, with the rest of the pavilion open on all sides.
Mackenzie Childs (3040) was all about layering pattern atop pattern, with a whole lot of color. For the Company's Coverings debut, creative director Rebecca Proctor and her team of seasoned designers and visual display professionals created a traditional-with-a-twist millwork background to set off each distinctive decorative motif. Framing elements with traditional woodworked details like paneling and bead board created a creamy backdrop for the Mackenzie Childs statement of color and pattern.
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In 2009, Coverings is set for April 21-24, in
Source:Stone Industry News Magazine
| Date: 31 May 2008, Saturday | Comments (0) | Add Comment |